Website / SEO Manager - Hybrid
Company: HarperCollins
Location: Nashville
Posted on: May 4, 2024
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Job Description:
Overview
HCCP is committed to building a diverse and inclusive team and
highly values diverse backgrounds and insights that fuel our
innovation.
Do you have a passion for crafting high-converting website pages
that drive results? Do you thrive in a fast-paced environment
collaborating with marketing teams and authors?We are seeking a
talented and creative website/SEO managerto join our growing team.
You will be responsible for building high-performing landing pages
for marketing campaigns and author content using Supadu and
WordPress. You'll work closely with marketing teams and authors to
understand their goals and translate them into visually appealing
and conversion-focused landing pages and to help troubleshoot
coding issues.
Responsibilities
Conduct in-depth keyword research to identify relevant keywords for
each landing page.
Develop and implement SEO strategies to optimize landing pages for
search engines.
Design and build high-converting landing pages using Supadu and
WordPress, utilizing best practices in coding and plugin
selection.
Possess a strong understanding of HTML, CSS, and JavaScript to
customize page elements and troubleshoot technical issues.
Work with inside and outside stakeholders to implement new features
and websites.
Follow secure development practices & implement code that optimizes
for flexibility, re-use, scalability, performance, and
availability.
Utilize design and UX best practices to optimize front-end
usability.
Collaborate with IT to ensure capacity, support, and meet
requirements.
Work with systems staff on capacity, packaging, and
requirements.
Integrate and configure Google Search Console (GSC), Google
Analytics, and Google Tag Manager to track user behavior and
measure landing page performance.
Collaborate with marketing teams and authors to gather content,
refine messaging, and ensure brand consistency.
Work independently to manage multiple projects and meet deadlines
efficiently.
Be a team player and communicate effectively with colleagues from
various departments.
Troubleshoot and resolve website technical issues.
Stay up to date on the latest web design trends and technologies
related to Supadu and WordPress.
Perform regular backups and security checks to ensure website
safety.
Qualifications
Work Experience: Preferred candidates will possess 3+ years of
experience building and optimizing landing pages. Demonstrate solid
skills in analysis, reporting, SEO, and digital marketing concepts.
Proven track record in the area ofwebsite conversions for landing
pages. Analytical thinking with strong mathematical
skills.Familiarity with Unix-like operating systems and cloud
architecture.
Education: Bachelor's degree in computer science, web
design/development, marketing, digital media, or equivalent work
experience. Certification in SEO/SEM, coding bootcamps, etc.--- is
a plus.
Industry Knowledge:
Knowledge of HCCP family of authors is preferred but not required.
Publishing industry experience is not necessary.
Skills:
Technical skills in SEO/Keyword research.
Proficiency in Supadu, WordPress and Coding languages such as HTML,
CSS and Javascript.
Proficient in AirTable/Excel/Powerpoint.
Experience with website analytical tools, landing page design, AB
Testing, and copywriting.
Excellent time management, communications & collaboration
skills.
Analytical thinking with mathematical skills
Google Tag Manager programming and experience working with CMS.
Basic knowledge of software engineering life cycle process,
including design, development, build/release, testing, Git source
control, ticketing (Jira), and QA.
Basic knowledge of Internet Application architectures and protocols
(HTTP, etc.)
HarperCollins Christian Publishing is an Equal Opportunity
Employer
Job Locations US-TN-Nashville
Category Marketing
Keywords: HarperCollins, Clarksville , Website / SEO Manager - Hybrid, Executive , Nashville, Tennessee
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