MKT Digital Marketing Specialist

Company: Florim Solution, Inc
Location: Clarksville
Posted on: January 27, 2023

Job Description:

TEXT 'JOBS' to 1-844-HRFLORIM (1-) for all openings ON-SITE DIGITAL MARKETING SPECIALIST FULL-TIME Florim USA is looking for a DIGITAL MARKETING SPECIALIST in the Clarksville, TN area. THIS POSITION IS ON-SITE. REQUIREMENTS OF DIGITAL MARKETING SPECIALIST

• Bachelor's degree in Marketing, Communications, PR or related field, with a minimum of 2 years of experience in digital marketing and social media that delivered growth
• Motivated professional with the ability to react quickly when the need arises.
• Strong familiarity with the business applications of social media platforms (Facebook, Twitter, YouTube, LinkedIn, etc.)
• Understanding of social media metrics; able to interpret the results and take action to increase effectiveness of social media campaigns.
• Ability to effectively present marketing information and respond to questions from groups of managers, clients, and customers.
• Excellent oral and written communication skills with proven track record.
• Effective creative thinking, analytical, entrepreneurial spirit, problem-solving, results-oriented, and decision-making skills. MUST HAVE SKILLS:
  • Strong visual storytelling skills and exceptional attention to detail
  • Trend awareness
  • Embracing channel diversity
  • Determining KPIs
  • Analytics
  • Utilizing social media ads
  • Time-management
  • PLUS: Interior design and flooring industry knowledge RESPONSIBILITIES OF DIGITAL MARKETING SPECIALIST
    • Mailchimp platform for creating and administering newsletters, announcements, and other communications for use. Manage, update, and source contact list for lead generation.
    • Create Social Media content on all platforms content relevant to Florim's news, events, and offerings.
    • Understand the targeted audience for each social channel. Engage with visitors of social channels.
    • Research Porcelain Tile visual trends; Define fresh, creative content against those trends relevant to Florim's Brands.
    • Research competitors' digital presence. Monitor social media for Florim's brand adherence with distributors, customers, and partners.
    • Creates monthly reporting for all responsible digital platforms.
    • Write, develop, and strategize online content production and scheduling in line with promotions, campaigns, and brand strategy to further build brand familiarity.
    • Generate, edit, publish, and share content daily (original text, images, video, and HTML).
    • Upkeep internal databases such as SharePoint and Samples Portal; and other external platforms where Florim is present.
    • Research and build connections with distributors, business partners, and influencers related to the interior design industry.
    • Google Analytics, AdWords, and SEO a plus.
    • Other duties as assigned. SALARY AND BENEFITS FOR DIGITAL MARKETING SPECIALIST: Salary Range from $50,000-$60,000 commensurate with experience 2 Weeks Paid Vacation 9 Paid Holidays Free Employee Medical Insurance with Annual Physical Benefits start on Hire Date 401(k) with Company Match Tuition Assistance (after one year) Employee Discounts on Tile Employee Referral Program $250 PM22
      
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Keywords: Florim Solution, Inc, Clarksville , MKT Digital Marketing Specialist, Advertising , Clarksville, Tennessee